From Concept to Delivery

A four-part, hands-on workshop designed for content creators who need to wear multiple hats

Tuesday March 3
Classroom 3
5:30 PM - 7:30 PM


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Learn how to produce, shoot, and edit short form video content. No prior production experience necessary! Mike Wells will lead you in the essential elements of video creation: identifying your intent and goals, planning for your shoot, shooting for the edit, and editing your final piece. 

This is a four-part workshop. Classes will be held from 5:30 PM to 7:30 PM on the following dates: 3/3, 3/5, 3/10, and 3/12. Attendance to all four workshops is mandatory as this is a cumulative workshop series. You will need to bring your own computer for each session. You should also have access to some type of NLE (non-linear editor). So that could be anything from Premiere to Final Cut to iMovie or anything you can get your hands on. You will complete work both in session during the workshop and be assigned homework assignments. Mike will be available to do one-on-one coaching during scheduled office hours and within a private Google chat group. 

Learn more about each session below: 


The Creative Producer on 3/3/2020 

Planning guarantees success as a content creator. In this session we’ll hone your idea by figuring out category and intention. Then we’ll work on an outline for your script and identify key points to be covered within your video. Finally, we’ll compile a shot/media list and discuss licensing & fair use. The goal for this session is to create a blueprint that will allow you to be fully prepared to smoothly transition from pre-production to production. This is the phase a lot of creators ignore, which leads to inconsistent, poorly shot content and a frustrated creator wondering why they aren’t achieving more professional results. 

Key learning outcomes: 

• Identify content objectives and audience 

• Learn how to script segments 

• Learn how to create a comprehensive shot list 

• Understand the importance of licensing and fair use 


One Person Camera Crew on 3/5/2020 

The production begins! At this stage, we’ll be working on camera technique and best practices. We’ll also learn how to work with minimal lighting and ways to enhance your voiceover audio. We will spend time shooting a script and critiquing in class. 

Key learning outcomes: 

• Learn best camera practices and basic cinematography 

• Identify ways to enhance minimal lighting 

• Perform test shooting to prepare for shooting your actual content 


Edit with Intent on 3/10/2020

After production, there’s post-production. You’ve shot your content and you’re ready to dive into making your video. Most people make missteps during editing, missing opportunities to enhance your content and diving in without properly organizing. In this class, you’ll learn how to do both and put together a rough cut of your content. 

Key learning outcomes: 

• Ingest and organize footage for offline & online editing 

• Create a cohesive rough cut of your content 

• Clean & smooth accompanying audio 

• Integrate supplemental video and graphics 


Clean Up & Deliver on 3/12/20 

Now that you have cut your video, we need to tighten, polish, and smooth transitions. We’ll finalize audio and finally discuss different export formats. By the end of this, you’ll know how to export the best quality for your needs. What to export if you’re sending to a colorist, grfx person, audio producer, etc. I’ll also be able give one-to-one assistance and feedback. 

Key Learning Outcomes: 

• Learn feedback processes that will help you to strengthen your content 

• Apply feedback into content revision 

• Establish workflow for creating content with a consistent look and feel 


About the instructor:

Michael Wells is a South Bronx-based creative professional that has been honing his production skills for the past several years. Originally a Cinematographer and Video Editor, Michael has spent years training to tell captivating stories within the visual medium.

Michael's evolution into screenwriting allows him to continue to tell captivating stories that pull from his own lived experiences and break ground in entertainingly discussing more significant social issues. With hopes of a more equitable future, Michael writes speculative fiction with Black narratives that exist outside of the societal traumas forced upon Black people.