Creative Control: Structuring Your Business the Right Way

Learn how to save time and money by structuring your business or side-hustle the right way.

Thursday June 4
Virtual Online
12:00 PM - 1:00 PM


Please login or register for an account in order to RSVP to this event

Once registered, you will receive a link a few days before the event and the day before the event via email.

This workshop will cover how to launch your business or structure your existing company in a more strategic way. There’s a lot that goes into starting and running a business. Do you know how much money is coming in and out of your business bank account? Do you know where to find free or low-cost business services to support your company’s growth? 

At this interactive course led by Kelsey Evans, Founder of THE ROEW, you will learn how to put a time-saving plan in place and get the support you need. Get ready to take notes and tell a friend to tell a friend. You are going to learn information you can implement immediately. 

What we’ll cover / learning objectives:

  • Shifting to a “business mindset”
  • Managing your income and expenses 
  • Overview of different business structures
  • Getting an Employer Identification Number and setting up a business bank account
  • Where to find free, local support and guidance

About the instructor: 

Photo Credit: Tammy Shell 

Kelsey Evans is a program management professional with over ten years of domestic and international work experience. Her work as a program manager has been featured in the Wall Street Journal, the New York Times, NPR.org, and other notable publications. 

In 2017, she launched THE ROEW, a consulting firm that supports early- and growth-stage businesses with their strategies and sustainability practices. Along with offering client services, the firm has hosted 12 free or low-cost MUZE events in New York and Virginia for over 400+ guests, and provided 300+ hours of free consultations to entrepreneurs. MUZE is THE ROEW’s professional development series that features in-person and online events, workshops, courses, and interviews.

Kelsey graduated from the Reginald F. Lewis School of Business at Virginia State University (VSU). While at VSU, her program was named the Best Business Program in the Nation among 108 HBCUs. During her undergraduate years, she volunteered, studied, and researched in Rabat, Morocco and Jaipur, India. In Jaipur, she graduated from the American Institute of Indian Studies and completed their Hindi Language and Culture course . Kelsey received her Bachelor of Science degree in Business Management with a minor in Community Based Education. 

After graduating from VSU, she moved to New York to pursue her Master of Arts degree in International Affairs at The New School. Between her first and second years of graduate school, Kelsey took a year off to complete a Fulbright English Teaching Assistantship in Bangladesh. She went through an immersive training program in Dhaka at the Bangla Language Institute (BLI) at Independent University, Bangladesh. During her Fulbright, she taught English to secondary students at Blue Bird School & College in Sylhet. Kelsey learned the local language and customs, and conducted in-country and regional research for her graduate research portfolio. Her research focused on international microlending, community-based financing structures, and the effects on natural disasters in vulnerable communities. 

To date, Kelsey has taught at three universities both domestically and internationally: Sylhet International University (Sylhet, Bangladesh), Virginia State University (Petersburg, VA), and Norfolk State University’s Innovation Center (Norfolk, VA). 

Her tenure at cultural institutions, universities, and government agencies has taught her the importance of working in collaborative environments with her peers and colleagues. Whether as an event host, consultant, or facilitator, her ideas and insight are routinely meaningful, fun, and collaborative.